4 Secrets for Buying Non-USD Assets from a Winning Fund Manager

Key Takeaways
- Successful non-USD investing requires a framework, not just opportunistic bets.
- Currency dynamics are often the primary driver of returns, not just the underlying asset.
- Diversification into non-USD assets is a strategic hedge against dollar weakness and home-country bias.
- Liquidity and access costs are critical, often overlooked factors that can make or break a trade.
Navigating the World Beyond the Greenback
For traders and investors accustomed to the dollar-dominated landscape, venturing into non-USD assets can feel like navigating uncharted waters. The rules seem different, the risks less familiar, and the drivers more opaque. Yet, in an era of shifting global economic power and potential dollar diversification, ignoring 60% of the global equity market capitalization and a vast universe of bonds and commodities denominated in other currencies is a significant strategic omission. We sat down with a top-performing global fund manager, whose multi-currency portfolio has consistently outperformed, to distill four essential secrets for trading and investing in non-USD assets intelligently.
Secret #1: Treat Currency as the Core Asset, Not an Afterthought
The most common mistake, our manager emphasizes, is viewing a purchase of, say, a European stock as simply buying "Company X." In reality, you are taking two distinct, equally important positions: one in the company's equity and one in the EUR/USD exchange rate. Often, the currency move can dwarf the equity return. "You must have a deliberate view on both," they state. "Are you buying the German auto maker because you believe in its fundamentals, or are you implicitly betting against the U.S. dollar? You need to know." This means conducting separate analysis. Assess the asset's fundamentals—earnings, growth, management—and then independently analyze the currency's outlook based on interest rate differentials (carry trade), relative economic strength, and geopolitical factors.
Secret #2: Use Non-USD Exposure as a Strategic Hedge, Not Just a Return Engine
While seeking alpha is the goal, a core strategic function of non-USD assets is hedging a portfolio's structural dollar risk. "The average U.S. investor's portfolio is over 80% correlated to the dollar's strength," the manager notes. "When the dollar weakens, overseas earnings translate into more dollars, providing a natural buffer." This isn't about timing peaks and troughs perfectly; it's about maintaining a constant, deliberate allocation. For traders, this translates to viewing long non-USD positions not purely as directional speculation, but as a portfolio insurance policy during periods of expansive U.S. fiscal policy, rising debt, or falling real interest rates. The hedge is most effective when allocated to assets with low correlation to U.S. markets, such as local-currency emerging market debt or shares of companies focused on domestic non-U.S. consumption.
Secret #3: Liquidity and Execution Are Where the Battle Is Won or Lost
Accessing many non-USD markets comes with hidden costs that can erode a seemingly attractive thesis. The fund manager stresses meticulous attention to execution. "The bid-ask spread on a Korean won or Mexican peso transaction, or on an ETF tracking Indonesian equities, can be five to ten times wider than for major U.S. listings," they explain. For traders, this means the entry and exit points are far more crucial. It also necessitates understanding the best vehicle for the trade: Is it an American Depositary Receipt (ADR), a global ETF, a currency-hedged ETF, or direct market access? Each has different cost, tax, and liquidity implications. Furthermore, being mindful of trading hours for foreign markets and their overlap with currency markets is essential to avoid slippage.
Secret #4: Decouple Local Narratives from Global Noise
Markets are global, but catalysts are often local. A winning strategy involves filtering out the blanket "risk-on/risk-off" dollar moves driven by Wall Street and focusing on idiosyncratic, country-specific stories. "The world isn't monolithic," says the manager. "While the Fed is hiking, another central bank may be further ahead in the cycle, creating opportunity. While U.S. tech stumbles, a country undergoing a digital banking revolution may thrive." This requires bottom-up research on ground-level economic data, political stability, and sectoral trends within that specific country or region. For a trader, this means setting up news feeds and data streams focused on specific geographies and understanding that a positive development in, for example, Indian infrastructure spending may propel the INR and related assets even if the broader EM complex is selling off.
What This Means for Traders
For the active trader, these secrets translate into a concrete action plan. First, split your analysis. When evaluating a trade in the Swiss franc (CHF) or Japanese equities, create two checklists: one for the currency drivers (SNB policy, safe-haven flows) and one for the asset drivers. Second, manage your toolbox. Familiarize yourself with the most liquid ETFs for regional exposure (e.g., EWA for Australia, EWZ for Brazil) and understand their currency components. Consider using forex pairs as a cleaner, lower-cost expression of a macro view than a foreign equity. Third, respect the clock and the spread. Plan entries around key market opens (London, Tokyo) and use limit orders to control costs in less liquid instruments. Finally, embede asymmetry. Look for trades where the local narrative is strong but overlooked by the dollar-centric crowd, offering a better risk/reward profile.
Conclusion: Building a Global Mindset
The insights from this winning manager underscore a fundamental shift in perspective: moving from a U.S.-centric view to a global, multi-currency framework. Success in non-USD assets isn't about finding a "magic bullet" stock overseas; it's about systematically understanding and managing the complex interplay between an asset and its denomination. As deglobalization trends, regional blocs, and divergent monetary policies continue to shape the 2024 landscape and beyond, the ability to operate across currencies will transition from a niche skill to a core competency for serious traders. By adopting these secrets—prioritizing currency analysis, using allocations strategically, mastering execution, and hunting for local stories—traders can transform the perceived complexity of non-USD markets into a structured source of opportunity and resilience.